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Attitudinal target By Lara Berenguer Tweet about this on TwitterShare on LinkedIn The attitudinal target is a classification of our target audience not by age or gender but by their habits hobbies and objectives The target in its most classic use has stopped working Cambodia Telemarketing Data By this we refer to the traditional sociodemographic target the separation of our target audience by age or gender What is the attitudinal target We are going to put an example We have all organized our target into women aged to who are dedicated to marketing or men aged to who study at university The concept of the attitudinal target presents the following what if that woman is a fan of music festivals What if that young man .
Is too What if that young man is an intern at a marketing agency Shouldn t they both be looking for similar things This type of target is what Google and social networks like Facebook use in their advertising to a certain extent But as a company we must be clear about what our customers are like so we can go out and find them How to define the attitudinal target The attitudinal target shows us a new way of understanding how people behave and in this way approaching them as a brand The key to being able to define our target audience well through the attitudinal target is to abandon strict classifications such as those of generations millennials zeta boomers Classification by generations is important in the long term but as a business we .